The ritual of buying freshly cut roses every Saturday morning is universal to so many people. We are no different. Our journey began with this very ritual, which sparked a desire to find a way to extend the life of the beautiful blooms that bring people so much joy week after week. Like many businesses, we started in the bedroom of our CEO and company founder, Kay Seehra. From the very beginning, she dreamt of sharing her passion for flowers while searching for a way to preserve their beautiful, but fragile short life. Her continued research led her to a Fairtrade farm in Ecuador. Together with a Fairtrade farmer, Kay developed a natural preservation, capable of extending the life of every rose, capturing them within the height of their beauty.
Main themes of sustainability
What themes of our framework are most relevant for the supplier.